Professional Profile

Author of eight books including

  • Grassroots Marketing for Authors and Publishers
  • Principled Profit: Marketing That Puts People First
  • Grassroots Marketing: Getting Noticed in a Noisy World
  • Guerrilla Marketing Goes Green (to be published by Wiley in 2010)

As a book shepherd, copywriter, and marketing consultant, I help unpublished writers become well-published authors, and create marketing strategies and materials to make your book stand out in the crowded publishing world.



B.A. from Antioch College and a lifetime of independent learning.



Actively helping authors and publishers with marketing and publishing since 1995. Using social media since 1995 and training others in it since around 1997. Bringing awareness of ethical and eco-friendly principles as success strategies since 2002. Author of eight books, several e-books, hundreds of articles and marketing materials. Blogging since 2004. Editor of five webzines and up to four monthly e-zines since 1997. Founder of the international Business Ethics Pledge campaign. Founded my company in 1981. Published first articles in 1972, at age 15, and first publicity materials in 1974. First of eight books published in 1980.



Principled Profit (self-published) won an Apex Award as the best book in the PR/marketing industry. It’s also been resold to two foreign publishers (Jaico in India and Panorama in Mexico) and endorsed by 80 entrepreneurs and marketers. I sold the rights to Wiley, which published an extensively revised and updated edition as Guerrilla Marketing Goes Green after I brought in Jay Conrad Levinson as a co-author, with foreign editions in Italy and Turkey; it was only the fifth book ever named a Groundbreaking Indy Book by Independent Publisher magazine.

Grassroots Marketing: Getting Noticed in a Noisy World was a Finalist for Foreword Magazine Book of the Year. Grassroots Marketing for Authors and Publishers was a Finalist in the National Indie Excellence Book Awards, sponsored by, and a Cool Book of the Day at Dan Janal’s Cool Book of the Day site.

Green America Gold Certified Business (first business ever to achieve this difficult certification); inducted into the National Environmental Hall of Fame

I’ve also won various awards as a copywriter, blogger, and website owner.


Professional Affiliations

Independent Book Publishers Association; National Writers Union; Independent Publishers of New England (founder); Western New England Editorial Freelancers Association; SmallPub-Civil Yahoogroup (founder/list owner).


Contact/Services Descriptions

Web page for book publishing consulting/book shepherding:

Web page for book marketing:


Phone (8:30 a.m. to 10 p.m. US Eastern Time): 413-586-2388

Twitter: @Shel Horowitz



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